In 1916, master perfumers created a new fragrance, Colonia, in a small perfumer's laboratory in the old town centre of Parma. It was unusually fresh and modern compared to the perfumes of German origin. This was the first real Italian eau de cologne, and it expressed a new sensibility. The most striking thing was the purity of the fragrance produced exclusively with natural ingredients.
To this day, its composition has never been changed and it's success has led to the launch of a wide range of Acqua di Parma products all true to the characteristics that have made it a byword for Italian sophistication over the years.